Collection: ORIEN

ORIEN K BEAUTY, the beauty division of Orien Trade Group, is a premier gateway for Korean and Japanese skincare, health, and lifestyle brands entering the European market. More than a distributor, Orien curates and delivers Asia’s most sought-after innovations, combining heritage and modernity with seamless integration into Europe’s diverse beauty landscape.

With expertise spanning product registration, marketing, wholesale, logistics, and retail distribution, Orien provides a full-service platform that empowers brands to thrive internationally. Supported by dedicated teams and offices across Europe, the group ensures excellence at every stage, from concept to consumer.

Distinguished by its global vision and refined execution, ORIEN K BEAUTY transforms cross-cultural beauty into an elevated experience bringing Asia’s most luxurious rituals to the European stage.