Collection: Etude HOUSE

ETUDE is a storied South Korean beauty house, founded in 1985 under Amorepacific, and inspired by the timeless artistry of Frédéric Chopin’s “Études.” Just as études embody both discipline and beauty, ETUDE weaves artistry and innovation into every creation, offering a harmonious balance of playfulness and sophistication.

Guided by the philosophy that “Life is Sweet,” the brand reimagines beauty as a celebration of individuality and self-expression. Its collections spanning both skincare and cosmetics are crafted with refined textures, vibrant pigments, and advanced formulations designed to awaken confidence and a sense of dreamlike allure.

With a heritage rooted in musical inspiration and a modern vision shaped by digital-forward innovation, ETUDE transforms beauty rituals into moments of artistry where color, care, and creativity converge in elegant harmony.

ETUDE is not merely a brand, but a symphony of modern luxury: playful yet refined, youthful yet timeless, and devoted to revealing the most radiant version of every individual.